If you’re considering starting a side hustle on Gumroad with digital products like eBooks, Notion templates, or mini-courses, this guide is designed for you.
Here I will cover everything from
Ideating the right product for you- Creating the product
- Setting up your store and launching your products
- Earning your first dollar from it
Who am I to teach you this knowledge?
I’ve earned over $1,000 selling digital products on Gumroad.
Now, let’s dive straight in!
1. Ideating the right product for you.
Choosing the right product is critical. If you don’t start with the right idea, you might never make a sale. Here is a small framework you can do to figure this out exactly.
- Start by listing your experiences, profession and skills from the past five years. This could include roles like freelancer, designer, or UI/UX specialist.
- Next, connect your experiences, profession and skills with the following templates
- How to become [Profession] + [experience]?
- The Complete Guide to Mastering [Skill]
- Start-to-Finish: Building Your First [Project Type] as a [Profession]
- Advanced Techniques in [Skill]: A Detailed Guide
- From [Skill] to [Skill]: Transitioning Your Career Successfully
- Essential Tools for Every [Profession]: How to Use Them Like a Pro
- Breaking Into [Industry]: A [Profession]’s Roadmap
- Networking in [Industry]: Building Valuable Connections as a [Profession]
- 100+ Resources to Become a [Profession]
- Freelance [Profession] Blueprint: Starting and Scaling Your Own Business
3. Last choose a format you want to sell in
- eBook
- Notion resource
- Course
Use this framework to compile a list of potential products. Choose the one that most interests you and connects your experiences with your skills.
For instance, I chose ‘How to Become a UI/UX designer without a degree?’ because it matched my unique experiences and skills.
2. Creating the product
Creating your product can be daunting. Many people stop here because it’s time-consuming and fraught with uncertainty.
A practical approach is to launch a Minimum Viable Product (MVP) and refine it over time. Start by launching your MVP at a lower price. As you gather sales and feedback, you can improve the product and raise the price accordingly.
Once you are ready with your MVP go to the next stage which is
3. Setting up Your Store and Launching Your Product
This is often the easiest and most exciting part of the process.
Check out this detailed video from Aurelius Tjin on this.
He has covered everything from setting up your store to launching your first product.
Going to the last stage
4. Earning your first dollar from it
This is crucial yet not straightforward. To earn your first dollar, the right people need to see your product. The simplest way to achieve visibility is through content creation (a great alternative to costly advertising).
How should you start content creation?
Let’s answer a few questions and get exactly that.
- What to create?
Create content in the niche you are launching your product. For example, if you are launching a product ‘How to Become a UI/UX Designer without a degree?’ then the ideal content will be for aspiring UI/UX Designers. - Where to create it?
A platform where your niche audience spends most time in this case it would be LinkedIn, Twitter, Instagram
Start by creating content on one platform and post consistently about your niche for three months before you start selling your products.
It’s a long-term strategy, but as the saying goes, nothing worthwhile comes easily.
Remember, marketing is essential for the success of digital products.
I hope you find this guide helpful. If you do, please leave a comment, and feel free to ask any further questions.
Let’s embark on this exciting journey together!